Friday, September 30, 2016

How The NHL Monetized Their 2016 World Cup Of Hockey Television Audience With Digital Ads - SportTechie


SportTechie

How The NHL Monetized Their 2016 World Cup Of Hockey Television Audience With Digital Ads
SportTechie
The National Hockey League introduced many new technological features at the World Cup of Hockey 2016. In addition to player and puck tracking, the NHL utilized digitally enhanced dasherboards (DED). To do this, the NHL retained Supponor to create the ...

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