Monday, May 1, 2017

Social Media Is the New Television - Adweek


Adweek

Social Media Is the New Television
Adweek
Year over year, marketers are finding that television events that previously saw high viewership are grossing lower ratings than ever. The 2017 Academy Awards ratings were the lowest in nine years at 32.9 million viewers, down 4.4 percent from last year.



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