Addressable Adds Transparency To Television, Says one2one Media's Power - BeetTV

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Addressable Adds Transparency To Television, Says one2one Media's Power BeetTV That addressable television will increase from 63 million cable and satellite households to 70 million by the end of 2018 is a big number. But behind the scenes, smart TV's have the potential to optimize addressable campaigns in-flight. These trends ...