Nielsen Will Finally Stop Using Paper TV Diaries in 2018 - Adweek

Adweek

Nielsen Will Finally Stop Using Paper TV Diaries in 2018 Adweek The company will integrate return path data for set-top boxes and other electronic measurement—the same method it uses for its national ratings—which will allow it to do away with the paper TV diaries for good, "in early 2018." Nielsen had continued ... and more »