Thursday, September 8, 2016

Trump's TV Turning Point: Data-Driven Ad Buys Are Happening - AdAge.com


AdAge.com

Trump's TV Turning Point: Data-Driven Ad Buys Are Happening
AdAge.com
Following months of no TV advertising, the Trump campaign has not only begun paying for TV exposure, it appears to be using data and analytics while doing it. Information obtained by Ad Age from National Cable Communications indicates a turning point ...



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