Nickelodeon Pitches An Upfront That Goes Beyond Television - Broadcasting & Cable

Nickelodeon Pitches An Upfront That Goes Beyond Television Broadcasting & Cable Nickelodeon's pitch to ad buyers is that the network can reach a new generation of kids beyond TV. Cyma Zarghami, president of Viacom's Nickelodeon Group, says the post-millennial generation is very different in their outlook and their media habits. and more »