NBCU's Rosen: Advanced Targeting A 'Perfect Complement' To Power Of Television - BeetTV

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NBCU's Rosen: Advanced Targeting A 'Perfect Complement' To Power Of Television BeetTV Among the more noteworthy aspects of the ongoing evolution of advanced television is the pace at which the use of syndicated data sets for targeting viewers has spurred the use of advertisers' first-party data, according to NBCUniversal's Mike Rosen ... and more »