An updated analysis of direct-to-consumer television advertisements for prescription drugs - EurekAlert (press release)

An updated analysis of direct-to-consumer television advertisements for prescription drugs EurekAlert (press release) Compared to an analysis of direct-to-consumer television advertising published in 2007, this study found a significant decrease in the percentage of ads conveying information about the conditions being targeted, such as risk factors (decreased from 26 ... and more »